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  • İnci GS Yuasa kicks off 2024, its 40th anniversary, with a dealer sales force meeting
Eas Haber
27 March 2024

İnci GS Yuasa, a premier company in the battery industry, serving over 80 countries across 6 continents, convened its first meeting of 2024, its 40th anniversary, under the theme of ‘Stronger Together.’ The event witnessed the gathering of the company’s domestic primary dealers and sales teams. At the Sales Force Meeting, İnci GS Yuasa unveiled its plans for 2024 along with an assessment of its performance in 2023.

On February 20-22, at the Xanadu Resort Hotel in Belek, Antalya, İnci GS Yuasa, a joint venture of İnci Holding and the Japanese battery giant GS Yuasa, convened its first meeting for 2024 with domestic primary dealers and sales teams under the theme “Stronger Together.”

During the 2024 Sales Force Meeting, Kadir Kaymakçı, Managing Director of İnci GS Yuasa, and Volkan Çelik, Manager of İnci GS Yuasa Aftermarket Domestic Sales Department, kicked off the event with evaluation speeches, sharing crucial insights about the accomplishments in 2023, outlining the preparations for 2024, and providing valuable information for the sales teams and dealers. Gökçe Yılancıoğlu Tellici, Corporate Communications & Marketing Manager at İnci GS Yuasa, delivered a comprehensive presentation on the longstanding history, evolution, and strategic initiatives aimed at enhancing the market presence of the 40-year-old İnci Akü and 60-year-old EAS brands. During the presentations and assessments, the focus was placed on İnci GS Yuasa’s commitment to developing and manufacturing products incorporating cutting-edge technologies, reinforced by leveraging the extensive 100-year expertise of its Japanese partner, GS Yuasa, in the battery industry. Additionally, it was highlighted that as a frontrunner in technology within its sector, İnci GS Yuasa extends its products and services to users across more than 80 countries spanning 6 continents, in addition to its operations in Türkiye. Afterwards, Emre Özermiş, Customer Experience Department Manager at İnci GS Yuasa, provided insights into upcoming vehicle trends and advancements in battery technologies. Deniz Bulut Uygun, Trade Marketing Unit Manager, then elaborated on the ‘Birinci Kart’ application, aimed at enhancing customer loyalty. Moreover, Can Emir, an expert trainer in the industry, conducted a training session aimed at equipping the teams with strategies to navigate challenges encountered in sales and foster fresh perspectives. After the meeting, participants enjoyed engaging in various activities aimed at strengthening teamwork.

“Our 40-year journey happily continues today, expanding across more than 80 countries on 6 continents”

At the event, where approximately 120 stakeholders convened, Kadir Kaymakçı, Managing Director of İnci GS Yuasa, underscored their commitment to becoming the most trusted energy storage company with the following statement:

“At İnci GS Yuasa, we are delighted to have achieved our targeted results as we bid farewell to 2023. The year 2024 holds particular significance for us. This year also marks the 40th anniversary of our İnci Akü brand. With our business partners, who are all integral members of our family, we’re steadfast in our growth journey, relentlessly delivering our products equipped with cutting-edge technologies to users worldwide. At İnci GS Yuasa, two-thirds of our EUR 63 million investment over the last 8 years has been directed towards R&D and technology. Thanks to our expanding production capacity at our factories in Manisa, we now boast an annual automotive battery production capacity of 7 million units. We take pride in being a trusted business partner, supplying batteries to the world’s leading vehicle manufacturers for many years. Furthermore, we continue to power transportation and lifting equipment with our annual production capacity of 750 thousand traction battery cells. Our 40-year journey happily continues today, expanding across more than 80 countries on 6 continents.”

“Since our establishment, we have been fostering resilience alongside our sales teams and dealers”

Kaymakçı noted the simultaneous progress of İnci GS Yuasa’s dealers and business partners as the company grows, creating job opportunities and investing at a similar pace. He affirmed, “We are delighted by this and remain steadfast in our strong belief in the future of İnci GS Yuasa. Since our establishment, we have been fostering growth and resilience alongside our sales teams and dealers. In our industry, success hinges on delivering a unique user experience. With state-of-the-art equipment, our factories elevate our brand image and customer satisfaction to new heights. In today’s ever-evolving market landscape, where meeting customer demands presents growing challenges, we’re truly fortunate to have dealers who embrace our innovative, tech-driven, high-quality, customer-centric approach. I would like to extend my gratitude to them once again. We look forward to new milestones as we celebrate our 40th year alongside our esteemed dealers and business partners.”

Launching into 2024, its 40th anniversary, with vigor, İnci GS Yuasa aims to unveil numerous innovations concerning its brand, products, and services with stakeholders and business partners throughout the year.